Designer,
developer,
web native.

I've been living on the web for a long time. Long enough to remember when "responsive design" was a new idea, and long enough to have a pretty good sense of where things are going next.

Based in Graz, Austria, I work across screen design, web development, and digital consulting. I have a strong bias toward actually getting things done. I don't hand off mockups and disappear. I figure things out and I build them.

My main gig is at Nuki Home Solutions, where I've helped shape Europe's leading smart access brand from the ground up. When Kickstarter launched in Germany in 2015, Nuki was one of the first campaigns on the platform and hit its funding goal in under nine hours, becoming the most successful project of launch day. The company has since grown to over 100 employees with over a million weekly active users. I lead a team of designers and sit in the company's leadership circle, but I still do the work every day: redesigning nuki.io, directing product videos, designing the app, the shop, the packaging. Everything visual that leaves Nuki has crossed my desk at some point.

Through Starflower, my personal freelance brand, I take on projects for clients big and small. When someone finds their way to me, it's usually because something isn't working. Their website is outdated, their analytics are broken, their Google presence is invisible, or they need something built from scratch. I listen, diagnose, and fix it. Hands-on, start to finish.

I also work with AI seriously. I use it daily to speed up my design and development workflow, I work directly with AI APIs to build new things, and I help clients figure out how to apply it to their specific situation. This space is moving fast and I intend to stay at the front of it.

Beyond making things, I've been teaching Interaction Design at FH Joanneum since 2015, working with master's students on screen design, real-world product thinking, and how to keep learning on your own. Teaching has made me a sharper communicator and a better designer.

I got my foundational values from a five-month internship at Information Architects in Zurich, working under Oliver Reichenstein. I left there understanding that web design is 95% typography, and that clarity is the hardest thing to achieve. I've been working toward it ever since.

I call myself a generalist, or a web native. I've done UX, UI, branding, front-end development, WordPress, analytics, API integrations, video direction, and teaching. Not because I couldn't pick a lane, but because the problems worth solving rarely stay in one.

If someone referred you here: good, that's how I prefer to find new work. The best next step is a short email.